JP Oliveira's profileWeper Design's profile

Maranatha Sorvetes | Redesign

Multiple Owners
•
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand

Maranatha Sorvetes
Redesign - 2023
[pt-br]
A Maranatha é uma sorveteria artesanal com fabricação própria desde 1992. É uma empresa familiar que produz sorvetes, picolés e açaí, além de contar também com um cardápio de café.

O objetivo do redesign foi transmitir, de forma moderna e alegre, um ambiente aconchegante e familiar para que as pessoas possam se refrescar com um bom sorvete ou desfrutar de um cafézinho na correria do dia a dia. É enfatizado também que a marca existe desde 1992, o que traz autoridade e entendimento do mercado, passando confiança e fidelizando o público.


[en]
Maranatha is an artisanal ice cream shop with its own manufacturing since 1992. It is a family-owned business that produces ice creams, popsicles, and acai, in addition to offering a coffee menu.
The objective of our redesign was to convey, in a modern and cheerful manner, a cozy and family-friendly environment for people to cool off with a delicious ice cream or enjoy a cup of coffee in the rush of daily life. It also emphasizes that the brand has been around since 1992, bringing authority and market understanding, instilling trust and fostering customer loyalty.


ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand

[pt-br]
Como o nome da marca é longo, optamos por criar um logotipo tipográfico. A tipografia escolhida traz modernidade para a marca, e suas curvas lembram a cremosidade do sorvete. As bordas arredondadas e o uso de letras minúsculas adicionam um toque acolhedor à identidade da marca.

Além disso, a letra 'M' foi modificada para representar dois picolés, fazendo uma referência ao universo dos sorvetes.


[en]
As the brand name is lengthy, we chose to create a typographic logo. The chosen typography brings modernity to the brand, and its curves resemble the creaminess of ice cream. The rounded edges and the use of lowercase letters add a cozy touch to the brand identity.

Furthermore, the letter 'M' has been modified to represent two popsicles, making a reference to the world of ice creams.


ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand
ice cream visual identity brand identity Food restaurant Graphic Designer design Social media post marketing brand



Design Studio: WEPER
Designer: JP Oliveira



Maranatha Sorvetes | Redesign
Published:
JP Oliveira's profileWeper Design's profile
Multiple Owners

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JP Oliveira's profile
Brasília, Brazil
Weper Design's profile
Brasília, Brazil

Maranatha Sorvetes | Redesign

A Maranatha é uma sorveteria artesanal com fabricação própria desde 1992. É uma empresa familiar que produz sorvetes, picolés e açaí, além de con Read More

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